Eggplant Studios - Custom Website Design and Development

Mountain Sledder Magazine

Redesigns, Web Design, WordPress
Mountain Sledder Magazine Trio of preview images
Mountain Sledder Magazine
Shawn Wernig
Completed: 2018
by Shawn Wernig
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Sledder Magazine is a big online magazine website, featuring multiple authors, photographers, and post styles. It's a hugely popular website with the snowmobile community in Golden BC, and provides a lot of gear reviews, tips and tricks, and articles about the sport.

The Brief Icon for  Mountain Sledder Magazine

The Brief

To create a publishing platform that can handle various types of articles like regular posts, video posts or gear reviews. The website should be Google DFP enabled so that advertisers can place ads throughout the site in general, and create page takeovers specifically. Finally, the website required a Destinations section with business listings and things to do as unique content types.

The Brief Icon for  Mountain Sledder Magazine

The Solution

We created a custom theme for WordPress. Since this was a redesign, a lot of care was taken to import existing content into the new theme. A particular challenge was the Post Builder we build for SledderMag's articles - each article is comprised of multiple block-like components which when combined together give each article a wide range of looks, while keeping it easy for the writers to use. Incorporating Google's DFP was also a fun challenge, identifying advertising placements and inventory, while allowing for some custom page-takeover style promotions.

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Large preview of Mountain Sledder Magazine
Mountain Sledder Magazine Features

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Mountain Sledder Magazine Features

Custom Post Builder


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Eggplant Studios - Custom Website Design and Development
Creating custom web solutions and happy clients since 2002
Eggplant Studios