Eggplant Studios - Custom Website Design and Development

Shop MSD

eCommerce, Web Design, WordPress
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Shop MSD
Shawn Wernig
Completed: 2018
by Shawn Wernig
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Shop MSD is an extensive eCommerce platform for the Avalanche Safety team in Golden BC. This website features hundreds of products across a wide variety of categories. Using WooCommerce, we were able to perform considerable customizations to how the store functions. There are different customer types who have access to their own pricing grids; for example, a Professional has access to deeper discounts on certain products than Staff would have. In addition, each customer must be tied to one of the retail stores supplied by Shop MSD's wholesale arm. Using a store locator, and some pretty fancy geolocation, we're able to deduce which stores a customer is close to, and they can then choose which partner store to ship their products too. This allows the final piece of the puzzle, where sales are attributed back to partner stores, so metrics and commissions can be provided for each partner store.

The Brief Icon for  Shop MSD

The Brief

The Avalanche Safety team in Golden BC required a robust eCommerce website to host hundreds of products. They also required custom customer types, and custom price grids for each customer type - allowing them to provide different discounts to their different customers. In addition, and complex and robust commission system, tied to the location of their customers, attributes sales back to their partner stores via postal code lookups.

The Brief Icon for  Shop MSD

The Solution

Eggplant Studios developed a massive amount of custom functionality for this website, no small feat considering all the moving parts in this eCommerce store. The various customer types and pricing grids are fully editable (by brand), and allows ShopMSD staff to dynamically adjust the discounts available. By leveraging the Store Locator plugin, we can associate customers to Partner stores in order to offer free shipping, and attribute commissions back to the partner stores.

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Large preview of Shop MSD
Shop MSD Features

Mobile Friendly

Shop MSD Features

Custom eCommerce using WooCommerce


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Eggplant Studios - Custom Website Design and Development
Creating custom web solutions and happy clients since 2002
Eggplant Studios